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Search Engine Optimization (SEO)

Analysis, optimization, reporting

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Search engines-

Optimization (SEO)

Search engine optimization (SEO) is critical for hotels to remain competitive in the increasingly competitive online market. Why? Well, a high ranking in the search results of Google and other search engines leads to more visibility, traffic and ultimately more bookings. Many travelers use search engines to look for hotels in their destination and tend to look only at the top results. Therefore, it is important that hotels appear on the first page of search results to attract the attention of potential guests.

Through an effective SEO strategy, hotels can increase their online visibility by optimizing for relevant keywords and search terms, optimizing their website for mobile devices, updating their content, and building relevant backlinks. A well-optimized website and a strong online presence can help a hotel to be discovered and booked by more potential guests. Thus, an investment in SEO can help increase a hotel’s revenue and profitability in the long run.

These are the next steps:

SEO analysis

We analyze your website in terms of SEO content and then, if necessary, optimize the content. Once the competitor analysis is completed, the next step is to analyze the target groups and develop desired target groups. On this basis, keyword research takes place to produce targeted content for the target group.

Depending on your needs, together we will find the right strategy to make your website SEO fair and rank in the top 10 Google search results with the right keywords.

Local SEO

Have you ever heard of Local SEO? It is an important strategy for local hotels to be found online. Local SEO is the optimization of a company’s online presence for local search queries. For example, if someone searches for “hotel nearby,” results will be displayed based on the searcher’s geographic location.

SEO optimization (ongoing)

An effective SEO strategy can help you appear on the top pages of search engine results when potential guests search for accommodations in your destination.

Through an optimized website and relevant content, search engines like Google and Bing can recognize the relevance of your website for certain keywords and search terms. We also place listings in various local directories and business directories to be found by potential guests.

SEO Reporting

Our SEO reporting for hotels gives you a comprehensive overview of how your SEO strategy is working for your hotel. We provide you with regular reports that show you how your keywords rank, how much traffic is coming to your website, which pages are visited the most and how long visitors stay on your website.

This information can help you improve and optimize your SEO strategy to achieve even better results.

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